What is Big Data in Commercial Real Estate?

Data collection and analysis are what businesses thrive on for optimizing their daily operations and performance. Data analytics in general is intended to identify market patterns, consumer trends, and other valuable industry insights. 

As a result, many companies are better able to target their efforts and goals with more efficiency and accuracy. Commercial real estate is no different. We’ll be exploring how big data analytics is used in real estate as well as its main benefits to developers, investors, realtors, and more. 

Big Data in Commercial Real Estate

Big data is becoming increasingly more common in the sphere of real estate management and development. Brokers used to rely heavily on their knowledge, experience, and the pattern of history to make key decisions. Nowadays, the addition of automatic data processing offers real-time results, minimizing the need for manual searches and paper records. It’s become a more cost-effective and efficient way to gather and analyze all information related to real estate.

Uses for Data Collection 

Commercial real estate companies can utilize data technology to receive valuable insight into their prospective tenants, property valuation, pricing, and other factors. The information gathered may lead to a statistical analysis of financial or demographic data used to guide design projects and other important construction and leasing decisions.

Commercial Real Estate Valuation and Big Data Analytics

Pricing and real estate success are intertwined, which is why you need to know precisely what costs are acceptable to your target market. Big data analytics offers you this advantage over traditional methods of conducting a comparative analysis.

With the right data analytic tools, the most current information is accessible regarding key aspects of the population. Acquiring predictive analytics will help you recognize the trends in employment, demographic shifts, demand/supply trends, and more valuable information. Using this insight will also help you determine the best pricing strategy based on predictive consumer analysis. 

Improved ROI Prediction

With so much more clear and up-to-date information generated for you in real-time, individuals involved in commercial real estate have access to key market indicators. It’s a fast way to learn everything about the area of investment interest. Based on this information, it’s easier to spot risks and estimate profitable investments. 

Data Analytics helping Individuals in Commercial Real Estate 

Anyone taking advantage of this benefit to the industry will likely experience the ease of auto report generation, dashboard analytics integrated into your property management systems, and so much more. 

Take a look at how data analysis technology is benefiting those working in commercial real estate:

Developer: Estimating project costs and scheduling construction

Investor— Optimizing searches based on investment and financial strategy

Realtor— Personalizing business tactics based on customer needs

Lender— More accurately estimating loan risks of borrowers

The benefits of big data in commercial real estate are numerous. These are just some key ways data is being incorporated and benefiting the industry. As more commercial real estate individuals rely on data analytics for up-to-date information, early adopters have the greatest chance of benefiting the most from what this technology has to offer.

Plaza Companies is the Premier Choice of Commercial Real Estate

Plaza Companies is a full-service real estate firm specializing in leasing, management, construction, and development of some of the most innovative commercial real estate projects in Arizona. 

Plaza Companies is successfully competitive in the commercial real estate space while remaining compliant with all accessibility needs as a top priority along with all other legal obligations.  Our firm specializes in staying connected and conscientious of all emerging trends and laws.

Contact us today to learn more about leasing the right space or anything else we offer!


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Whether you are looking to us for management, leasing or development services, we can help you find the perfect space. With almost 40 years of experience, you can trust Plaza Companies to assist you with your real estate needs.

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